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In 2019, Aynaa started from one room and 2 women wanting to change the way ethnic wear was worn in India. At that time, it was either heading to the big stores where you'd get a variety of designs but at a steep cost or heading to the tailor while also hunting for designs, material and multiple alterations.
Aynaa was the answer- a ready-to-wear brand that has come to be synonymous with versatile yet affordable casual-wear for women. Known for the use of experimental textiles, vibrant prints, and detailed craftsmanship, Aynaa has evolved to cater to multiple categories, and expand to men's wear also!
With new launches every week from young talent, we work with the best young talent from top-tier design schools in India thus offering modern looks unique from competitors.
And by providing employment to rural women, we not change the economic lives of their families but also maintain competitive rates!